With over 2 billion users worldwide, Facebook is a powerful tool for businesses to grow and market to this huge user base. Brands worldwide use social media to communicate and connect with their customers, and in the world of social media, likes, shares, and comments are the currency.
So, it becomes important for a brand to increase their Facebook Page Likes, and other KPIs to boost their brand and reach customers. However, getting this type of consistent engagement and building a community requires a thoughtful approach.
A strong presence on Facebook can help you turn casual visitors into followers and add to your loyal customer following.
This guide will help you formulate a strategy that you can use to enhance your page’s visibility, grow your audience, and boost your brand’s credibility. So, let’s dive into the tactics and strategy that you can use to grow your page, and get more likes.
Create Like-Worthy Posts
There are millions of posts made every day on social media and in this crowded space, creating your own space and standing out becomes a necessity. Posting high-quality content is the foundation for increasing your Facebook Post & Photo Likes.
To achieve this, you are required to understand your audience and post content that best aligns with you. Now, to understand your audience, you are required to know certain details like Who are they? What are their interests, needs, and challenges?
This information will help you prepare a strategy that will offer you insights into what works best with your audience. As a brand developer, you should spend more time researching and observing types of posts that resonate well with your audience and try to replicate those.
You can also A/B test all the posts and see what performs best. Make sure to use a mix of images, videos, and text posts to keep your profile dynamic and engaging for your audience. Out of all these types, videos tend to perform well so keep the ratio of posting videos as high as possible.
Timing Your Posts for Maximum Reach and Impact
Timing your post is essential to make sure that you get the maximum benefit of posting on Facebook. Even the best content cannot perform well if it is not posted when your audiences are not active.
There are plenty of studies that have shown that the best time to post generally is early in the morning, during lunch breaks, and in the evening after work as these are the times when people pass their time by checking their social media.
But, the best timing for posting your content is something that depends on your followers and you can find that information on Facebook Insights.
Tailoring your posting schedule is something that significantly creates a different in your reach and engagement your posts receive.
Leverage Facebook Insights to Fine-Tune Your Strategy
Facebook Insights is a powerful tool that provides you an in-depth data on how your content is performing. This tool allows you to track key metrics like reach, engagement, and page views which helps you in understanding what is working and what is not.
Whatever post you’ve made in the past holds key importance data that can help you identify best performing posts. Based on this data, you can replicate all the types of posts that are best-performing.
Engage Directly with Your Audience to Build Loyalty
Building a loyal following on Facebook is not just one side sharing content and expecting people to like it. It is a two-way street where you also have to actively communicate with your audience and build genuine connections.
You have to foster a sense of community and show them that you value their input. You can do that by responding to the comments, liking your follower’s posts, and showing genuine interest in their thoughts making a big difference.
People like brands that make their customers feel approachable and authentic. You can have various ways of engaging with your audience like replying to the comments, creating polls, and Q&A sessions.
Encouraging Shares to Multiply Your Audience
Sharable content is viral content and viral content gets the most engagement and opportunity to get global exposure.
When your followers share posts, it sends a powerful signal to Facebook’s algorithm, which suggests your content to new accounts that are more likely to interact with it.
With sharable posts, you try to get valuable organic reach and build trust among viewers, helping you create a relatable, valuable, and entertaining post.
Certain types of content are more likely to be shared by your followers. It can be inspiring stories, humorous posts, educational sources, or anything that taps into people’s emotions.
Using Facebook Stories to Keep Your Brand Updated
Facebook stories offer you a unique way to keep your brand in the minds of your followers. Stories appear at the top of the user’s feed which is the area where a user would have the most attention.
This makes Facebook stories a powerful tool that can be used to increase the brand’s visibility. A regular post could be easily overseen by a user however, a Facebook story allows you to share more real-time, authentic content which also humanizes the brand.
You can share behind-the-scenes looks, quick updates, product launches, or sneak peeks of your shoots. The Facebook stories have a disappearance property i.e. it disappeared within 24 hours which encourages the followers to check your stories frequently.
Collaborating with Influencers and Partner Brands
Collaboration with fellow influencers or partnering with other brands offering similar products or service is a great idea for your brand’s growth.
You can get their social media influence and using that you would be able to reach new audiences interested in your content. Influencers on the other hand have built trust with their followers so when they endorse or feature you, you tend to receive a favourable outlook.
Choosing an influencer is very important as you do not want someone who does not have an aligned value system. If you are a small business even then you can get into collaboration as you have the option to choose micro-influencers with smaller following and engagement.
Building Buzz Around Your Page by Hosting Contests and Giveaways
Hosting a contest or giveaway is a proven engagement-boosting strategy on Facebook. It generates excitement around your brand and encourages people to engage in liking, sharing, and tagging friends to enter the contest.
Planning a contest requires careful thinking about guidelines, goals, and winning conditions as this ensures you are just full towards the followers.
A contest works when there is a sense of urgency to your guidelines should have a time frame and within the time frame you must announce the contest winner.
The choice of the giveaway items is valuable to your visitor’s base for instance if you are a fitness brand, you can offer one of your supplements as a giveaway.
A successful giveaway can boost your Facebook Likes and get your brand in front of new people who are interested in what you have to offer.
Learning from Top-Performing Posts
To grow your reach and engagement, you can analyze the best-performing posts of your competitors and try to mimic them. If you are serious about becoming a top performer yourself, you are required to act like one.
Make sure to focus on the details like the choice of music, topics, texts, etc. used in the post, and do not copy, but take inspiration from those.
Find out the common theme that more than one competitor is doing and make sure you make it a priority in your next post. When you do it constantly, you’ll be able to gain some traction on your posts as well.
Now based on the traction, you can find out which post has done the best amongst them and try to replicate it within your social media content strategy.
Staying Updated with Facebook’s Latest Features
Facebook regularly releases new features and algorithmic updates, you can follow these updates to ensure you are updated as well and can gain maximum benefit out of the algorithmic updates as Facebook likes.
You should make it a habit to spend some time every day reading and researching the updates that social media apps are getting every day.
This way, you’ll be able to be ahead of your competitors and gain the most benefit from your content strategy. You can also join Facebook groups for marketers or follow blogs that closly track these things.